PUTRI, Annisa Mawaddah Arief; HAERUDDIN, M. Ilham Wardhana; HASDIANSA, Ilma Wulansari; MUSA, Muh. Ichwan; ABADI, Rahmat Riwayat; MUSTAFA, Muh. Yushar. The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review. Entrepreneurship, Management, and Business Research Journal, [S. l.], v. 2, n. 2-3, p. 52–57, 2025. Disponível em: https://dailymakassar.id/ejournal/index.php/embun/article/view/137. Acesso em: 22 jun. 2026.