Putri, Annisa Mawaddah Arief, et al. “The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review”. Entrepreneurship, Management, and Business Research Journal, vol. 2, no. 2-3, Sept. 2025, pp. 52-57, https://dailymakassar.id/ejournal/index.php/embun/article/view/137.