Putri AMA, Haeruddin MIW, Hasdiansa IW, Musa MI, Abadi RR, Mustafa MY. The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review. EMBUN Research Journal [Internet]. 2025 Sep. 17 [cited 2026 Jun. 22];2(2-3):52-7. Available from: https://dailymakassar.id/ejournal/index.php/embun/article/view/137