Entrepreneurship, Management, and Business Research Journal
Entrepreneurship, Management, and Business Research Journal (EMBUN) is a research journal that mainly highlights theoretical and empirical studies. EMBUN is also devoted to advancing an understanding of research issues in entrepreneurship, management, and business theory and practice that eventually provides advanced theoretical and managerial implications, which will be useful for further research development. EMBUN publishes 4 times every year (January, May, August, and December). EMBUN is an online and open access research journal. ISSN: 3062-8407 (ONLINE)
The Role of Artificial Intelligence on Digital Marketing: A Literature Study
Artificial Intelligence, or AI, has emerged as a disruptive force in the digital marketing landscape, fundamentally altering how organizations interact with consumers. This literature study systematically evaluates the role of AI in digital marketing by synthesizing research published between 2020 and 2026. The study focuses on the transition from traditional rule-based systems to autonomous, generative, and predictive models. Key findings indicate that AI enhances marketing performance through hyper-personalization, automated content generation, and sophisticated predictive analytics. However, the study also identifies significant gaps in ethical frameworks and data privacy governance. The paper concludes by proposing a symbiotic model where AI-driven efficiency is balanced by human-centric strategic oversight.
Copyright (c) 2025 Entrepreneurship, Management, and Business Research Journal
The Influence of Consumer Perception and Brand Image on Gen Z Consumers' Purchase Decisions for Danone (AQUA) Products After the Peak of the Boycott Issue (A Study of Management Students Of The Faculty of Economics and Business, Makassar State University)
This study aims to analyze the influence of consumer perception and brand image on Gen Z consumers' purchase decisions for Danone (AQUA) products after the peak of the boycott issue, focusing on Management students of the Faculty of Economics and Business, Makassar State University. This study uses a quantitative approach with a survey method using a Likert-scale questionnaire to measure consumer perceptions, brand image, and purchase decisions. The analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression, and t-tests and F-tests to examine partial and simultaneous effects using SPSS version 25. The results of the study indicate that consumer perceptions of AQUA are in the “high” to “very high” category, so that students continue to sort information and tend to maintain a positive view despite the boycott issue. Brand image is also classified as “high”, indicating that the quality, symbolic value, and consumer experience with AQUA remain good. Purchasing decisions are also in the “high” to “very high” category, indicating that although the boycott issue influences considerations, product quality remains the main reason for choosing AQUA. Regression tests prove that consumer perceptions and brand image have a significant influence, both partially and simultaneously, on purchasing decisions. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen dan citra merek terhadap keputusan pembelian produk Danone (AQUA) pada konsumen Generasi Z pasca puncak isu boikot, dengan fokus pada mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner berskala Likert untuk mengukur persepsi konsumen, citra merek, dan keputusan pembelian. Teknik analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, serta uji t dan uji F untuk melihat pengaruh parsial dan simultan menggunakan program SPSS versi 25. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap AQUA berada pada kategori “tinggi” hingga “sangat tinggi”, sehingga mahasiswa tetap memilah informasi dan cenderung mempertahankan pandangan positif meskipun ada isu boikot. Citra merek juga tergolong “tinggi”, menandakan bahwa kualitas, nilai simbolik, dan pengalaman konsumen terhadap AQUA tetap baik. Keputusan pembelian pun berada pada kategori “tinggi” hingga “sangat tinggi”, menunjukkan bahwa meskipun isu boikot memengaruhi pertimbangan, kualitas produk tetap menjadi alasan utama dalam memilih AQUA. Uji regresi membuktikan bahwa persepsi konsumen dan citra merek berpengaruh signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian.
The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review
In a company environment that is becoming more and more competitive, guerrilla marketing has become a potent and economical marketing tactic. The purpose of this study is to methodically examine how guerrilla marketing affects consumer choice. In this study, 7 pertinent prior papers were gathered, filtered, and analysed from a variety of academic sources using the systematic literature review (SLR) method. The analysis's findings demonstrate that guerrilla marketing has a major impact on consumer choices in a number of ways, such as through inventiveness, surprise, humour, message clarity, and emotional appeal. Additionally, this study reveals crucial mediators in the relationship between guerrilla marketing and purchase decisions, including brand image, innovation, and relevancy to the target demographic. The research's conclusions offer scholars and marketers important new information for comprehending guerrilla marketing's workings and creating more successful campaigns.
Penerapan Sistem Manajemen Keselamatan Kesehatan Kerja Guna Mengurangi Risiko Kecelakaan Kerja pada PT. PLN (PERSEOR) UP3 Makassar Utara
Penerapan Sistem Manajemen Keselamatan dan Kesehatan Kerja (SMK3) sangat penting bagi organisasi atau perusahaan untuk melindungi keselamatan dan kesehatan pekerja serta orang lain di area kerja, sekaligus memastikan sumber daya produksi digunakan dengan cara yangefektifdanefisien. DenganmengimplementasikanSMK3, kualitas hidup pekerja dapat meningkat dan perusahaan menjadi lebih efisien. Penelitian ini bertujuan untuk mengeksplorasi penerapan SMK3 di PT. PLN (Persero) Unit Pelayanan 3 Makassar Utara, serta mengkaji pelaksanaan Standard Operating Procedures (SOP) dalam implementasi SMK3 tersebut. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptifdengan pendekatan fenomenologi, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Data yang diperoleh kemudian dianalisis dan dijelaskan sesuai dengan fokus penelitian. Untuk memastikan validitas hasil, teknik triangulasi sumber data dan teknik digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa penerapan SMK3 di PT. PLN (Persero) Unit Pelayanan 3 Makassar Utara telah sesuai dengan Peraturan MenteriNo: PER.05/MEN/1996 dalam upaya pencegahan kecelakaan kerja. Hal ini terlihat dari pencapaian Zero Accident, yaitu 1.107.164 jam kerja tanpa kecelakaan. Pemahaman pekerja terhadap SOP K3 cukup baik, namun kepatuhan pekerja dalam penggunaan Alat Pelindung Diri (APD) masih perlu ditingkatkan.
Pengaruh Beban Kerja Terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Intervening pada Perawat di RSU Wisata Universitas Indonesia Timur Makassar
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh beban kerja terhadap turnover intention dengan stres kerja sebagai variabel intervening pada perawat di RSU Wisata UIT Makassar. Penelitian ini menggunakan pendekatan kuantitatif, populasi penelitian berjumlah 37 perawat dari RSU WISATA UIT Makassar, dan jumlah sampel sama dengan jumlah populasi. Data dikumpulkan menggunakan kuesioner dengan skala Likert. Uji validitas dan reliabilitas serta uji hipotesis menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh negatif dan tidak signifikan terhadap turnover intention dan stress kerja
Marketing Mix and Buying Decision: A Concise Literature Analysis
The marketing mix, commonly known as the 4Ps—Product, Price, Place, and Promotion—serves as a fundamental framework for understanding consumer buying decisions. This literature review synthesizes existing research on the intricate relationship between the marketing mix elements and consumer behaviour. It examines how each component influences purchasing decisions, focusing on key findings and emerging trends across various market contexts. The review highlights the significant impact of product attributes, pricing strategies, distribution channels, and promotional tactics on consumer perceptions and choices. Additionally, it identifies gaps in the current literature, particularly regarding the effects of digital marketing and cultural variations on consumer behaviour. By providing a comprehensive analysis of these dimensions, this review aims to enhance the understanding of how effective marketing strategies can drive purchasing behaviour. Ultimately, the findings underscore the necessity for marketers to adopt a holistic approach that integrates all elements of the marketing mix to optimize consumer engagement and satisfaction.
The Transactional Leadership and Employee Job Satisfaction: Exploring the Mediating Effect of Job Environment Inside SMEs Human Resource Improvement
Despite numerous studies having been conducted in explaining the role of transactional leadership on employee job satisfaction, this study finds that there is a lack of research in examining the mediation effect of job environment on the relationship of transactional leadership and job satisfaction, specifically in the context of SMEs in emerging countries. Therefore, this study aims to investigate the relationship between transactional leadership and employee job satisfaction within SMEs, with the special emphasis on the mediating effect of job environment. By examining the phenomenon above through a quantitative methodology approach and the application of partial least square measurement, this study finds that in a sample size of 101 SMEs, transactional leadership positively and significantly affects both job environment and employee job satisfaction. Likewise, the role of job environment does affect employee job satisfaction positively and significantly. Intriguingly, this study also finds that job environment has a positive and significant mediating effect on the relationship between transactional leadership and employee job satisfaction. Moreover, the outcome of this study is correspondingly expected to contribute theoretically and managerially to the body of knowledge by offering an insight that later helps managers of SMEs to enhance their employee satisfaction.
The Optimal Capital Structure Analysis of PT Lion Metal Works Tbk Listed on the Indonesia Stock Exchange
This study aims to determine and analyze the Optimal Capital Structure at PT Lion Metal Works Tbk, which is listed on the Indonesia Stock Exchange in 2018-2022. The variables in this study are capital structure (independent variables) measured by calculating the Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Long Term Debt to Equity Ratio (LDTER), and Return on Equity (ROE) using units of Rupiah (Rp). Data collection using the documentation method. The data analysis technique used in this research is quantitative analysis of secondary data. The results of this study indicate that the average amount of DAR is 32.31% of the industry standard <35% with optimal information, the average amount of DER is 47.83% of the industry standard <90% with optimal information, the amount of LDTER is 20.37% with industry standards <10% with non-optimal information, and the amount of ROE is 0.013% of the industry standard 40% with non-optimal notification.
Analysis of Stock Valuation of PT Amman Mineral, Tbk. as a Basis for Investment Decision Making
This study aims to determine and analyse how much the stock valuation of PT Amman Mineral, Tbk. during Q2-2023, Q3-2023, Q4-2023, Q1-2024 and to determine and analyse whether the stock valuation of PT Amman Mineral, Tbk. is overvalued, fair valued and undervalued. The analysis method used is the stock valuation ratio. The data used is secondary data derived from the annual financial report data of PT Amman Mineral, Tbk. taken from the official website https://www.amman.co.id The results showed that the shares of PT Amman Mineral, Tbk. in Q2-2023, Q3-2023, Q4-2023, Q1-2024 were in an Overvalued condition, namely the shares were in an expensive or high condition, so potential investors are advised not to buy because the shares are valued at a high price by the market while it is recommended that investors sell them.
The Effect of Product Quality, Brand Image, and Price on Purchasing Decisions for Branded Used Goods
This study aims to determine the effect of product quality, brand image and price on purchasing decisions for branded used goods. This research is quantitative research with a descriptive approach. The data analysis methods used in this study include validity tests, reliability tests, and normality tests. The research sample consisted of 50 consumers among Andi Djemma University Palopo students. Hypothesis testing was carried out using multiple linear regression analysis. The results showed that product quality, brand image, and price have a positive and significant effect on purchasing decisions for used goods. The implication of this finding is that product quality, brand image and price can increase the purchase of used branded goods in Palopo City, especially among students.
A Meta-Analysis Study in Explaining the Role of Segmentation, Targeting, and Positioning Strategy on Culinary SMEs in Luwuk Banggai
This meta-analysis study investigates the roles of segmentation, targeting, and positioning (STP) strategies in enhancing the performance of culinary small and medium enterprises (SMEs) in Luwuk Banggai, Indonesia. By synthesizing existing literature, the study aims to elucidate how effective STP strategies contribute to competitive advantage and market success for culinary SMEs in this region. The findings reveal that well-defined segmentation, precise targeting, and strategic positioning are critical for meeting customer needs and preferences, ultimately driving growth and sustainability in the culinary sector.
The Force Awakens: The Role of Social Media Marketing on SMEs Context in Makassar (A Case Study Approach)
This research examines the role of social media marketing in small and medium enterprises (SMEs) in Makassar, Indonesia, employing a case study approach to provide an in-depth understanding of its impact. As the digital landscape evolves, SMEs are increasingly turning to social media platforms to enhance their marketing strategies, engage with customers, and promote their products and services. This study analyses various SMEs across different sectors in Makassar to identify the benefits and challenges associated with social media marketing. The findings reveal that social media marketing significantly contributes to increased brand awareness, customer engagement, and sales growth for SMEs. Businesses that effectively utilize platforms like Facebook, Instagram, and Twitter report improved customer relationships and greater market reach. However, challenges such as limited digital literacy, resource constraints, and heightened competition hinder the effective implementation of social media strategies. This research highlights the need for targeted training programs to enhance digital skills among SME owners and employees, enabling them to leverage social media marketing more effectively. By providing insights into best practices and strategies, this study aims to assist SMEs in Makassar in optimizing their social media marketing efforts, ultimately contributing to their growth and sustainability in a competitive marketplace. Studi ini menganalisis berbagai UKM di berbagai sektor di Makassar untuk mengidentifikasi manfaat dan tantangan yang terkait dengan pemasaran media sosial. Temuan menunjukkan bahwa pemasaran media sosial secara signifikan berkontribusi pada peningkatan kesadaran merek, keterlibatan pelanggan, dan pertumbuhan penjualan untuk UKM. Bisnis yang secara efektif memanfaatkan platform seperti Facebook, Instagram, dan Twitter melaporkan peningkatan hubungan dengan pelanggan dan jangkauan pasar yang lebih luas. Namun, tantangan seperti literasi digital yang terbatas, keterbatasan sumber daya, dan persaingan yang semakin ketat menghambat implementasi strategi media sosial yang efektif. Penelitian ini menyoroti perlunya program pelatihan yang ditargetkan untuk meningkatkan keterampilan digital di antara pemilik dan karyawan UKM, sehingga mereka dapat memanfaatkan pemasaran media sosial secara lebih efektif. Dengan memberikan wawasan tentang praktik dan strategi terbaik, penelitian ini bertujuan untuk membantu UKM di Makassar dalam mengoptimalkan upaya pemasaran media sosial mereka, yang pada akhirnya berkontribusi pada pertumbuhan dan keberlanjutan mereka di pasar yang kompetitif.
The Effect of Occupational Safety and Health on Job Satisfaction of Construction Employees at PT Sangulu Jaya Abadi Morowali
Penelitian ini bertujuan untuk menganalisis pengaruh keselamatan kerja dan kesehatan kerja terhadap kepuasan kerja karyawan di PT Sangulu Jaya Abadi Morowali. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan analisis regresi linier berganda. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 124 karyawan. Data yang diperoleh dianalisis menggunakan uji t, uji F, dan uji R-Square untuk menguji pengaruh variabel keselamatan kerja dan kesehatan kerja terhadap kepuasan kerja. Hasil penelitian menunjukkan bahwa keselamatan kerja dan kesehatan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, baik secara parsial maupun simultan. Nilai t-hitung untuk keselamatan kerja adalah 13,547 dan kesehatan kerja 7,670, keduanya lebih besar dari t-tabel, dengan nilai signifikansi masing-masing 0,00, yang menunjukkan pengaruh signifikan. Secara simultan, keselamatan kerja dan kesehatan kerja memberikan kontribusi besar terhadap kepuasan kerja karyawan. Penelitian ini menyarankan perusahaan untuk meningkatkan aspek keselamatan dan kesehatan kerja guna meningkatkan kepuasan kerja karyawan, terutama di sektor konstruksi. This study aims to analyze the effect of occupational safety and health on employee job satisfaction at PT Sangulu Jaya Abadi Morowali. The research uses a quantitative method with a descriptive approach and multiple linear regression analysis. The sampling technique employed is purposive sampling, with 124 employees as respondents. Data collected were analyzed using t-test, F-test, and R-Square test to examine the influence of occupational safety and health on job satisfaction. The results show that both occupational safety and health have a positive and significant impact on employee job satisfaction, both partially and simultaneously. The t-value for occupational safety is 13.547 and for occupational health is 7.670, both of which are greater than the t-table value, with significance values of 0.00, indicating significant effects. Simultaneously, occupational safety and health contribute significantly to employee job satisfaction. This study recommends that companies improve occupational safety and health aspects to enhance employee job satisfaction, particularly in the construction sector.
Copyright (c) 2024 Entrepreneurship, Management, and Business Research Journal
The Role of HR Competencies in Improving the Performance of SMEs in Pangkajene District, Pangkep Regency (Case Study on Seaweed Farming in Tekolabbua Village)
Usaha kecil menengah (UKM) menjadi salah satu penopang perekonomian negara, karena pelaku usaha ini sebagian besar berupa usaha rumah tangga yang mampu menyerap tenaga kerja. Desa Tekolabbua di Kecamatan Pangkajene merupakan salah satu pusat usaha tani rumput laut yang memiliki potensi usaha kreatif yang mampu menolong perekonomian warga sekitar. Dalam penelitian ini bertujuan untuk mengetahui peranan kompetensi SDM dalam meningkatkan kinerja UKM usaha tani rumput laut di Desa Tekolabbua, Kecamatan Pangkajene, Kabupaten Pangkep. Kompetensi sumber daya manusia (SDM) merupakan salah satu faktor yang sangat penting dalam berhasilnya suatu usaha, dengan meningkatnya kompetensi SDM melalui peningkatan pengetahuan, keterampilan, dan kemampuan maka, hal tersebut merupakan kunci dari peningkatan kinerja UKM khususnya usaha tani rumput laut di Desa Tekolabbua. Kendala kompetensi SDM dalam meningkatkan kinerja UKM Usaha tani rumput laut di desa Tekolabbua dipengaruhi oleh faktor menurunnya permintaan bahan baku rumput laut oleh perusahaan dan semakin banyak saingan atau pengumpul yang menjalankan usaha ini dengan menawarkan harga yang lebih tinggi ke masyarakat sehingga pendapatan UKM milik pak Heron menurun dibandingkan pendapatan tahun-tahun sebelumnya. Small and Medium Enterprises (SMEs) are one of the pillars supporting the country’s economy, as most of these businesses are household enterprises that can absorb labor. Tekolabbua Village in Pangkajene subdistrict is one of the centers of seaweed farming businesses with creative potential that can help the local economy. This study aims to determine the role of human resource competencies in enhancing the performance of seaweed farming SMEs in Tekolabbua Village, Pangkajene sub-district, Pangkep district. Human resource competency is a crucial factor in the success of a business; by enhancing knowledge, skills, and abilities, it becomes the key to improving SME performance, particularly in seaweed farming in Tekolabbua Village. The challenges of human resource competency in improving the performance of seaweed raw materials by companies and increasing competition from other collectors offering higher prices to the community, resulting in a decrease in income for Mr. Heron’s SME compared to previous years.
The Effect of Product Quality and Shopee Service Quality on Repurchase Interest in Scarlett Products (Study on Students of Management Department, Faculty of Economics of Makassar State University)
Produk Scarlett merupakan salah satu produk yang mampu bersaing dengan para competitor di pasaran sejak 2022. Fakta di lapangan memaparkan beberapa konsumen merasa sangat puas terkait dengan pelayanan serta produk Scarlett. Namun, ketidakpuasan konsumen juga pernah terjadi saat produk yang diterima konsumen pada saat pembelian tidak memiliki logo, sehingga hal tersebut memicu kecurigaan terkait original Scarlett. Minat beli ulang berkaitan dengan kualitas produk dan kualitas layanan. Tujuan dari penulisan ini ialah memberikan hasil analisis terkait dengan minat pembelian ulang yang dipengaruhi oleh kualitas layanan serta produk Scarlett. Jenis penelitian yang digunakan ialah menggunakan kuantitatif. Kesimpulan yang diambil berdasarkan hasil penelitian ialah (1) minat beli ulang Scarlett dipengaruhi oleh kualitas produk, hal tersebut berarti semakin baik kualitas produk dari body lotion scarlett yang baik dengan presepsi konsumen akan meningkatkan minat beli ulang; (2) minat beli ulang Scarlett dipengaruhi oleh kualitas pelayanan yang berarti peningkatan kualitas pelayanan dapat meningkatkan minat beli; (3) kualitas pelayanan serta produk sama-sama mempunyai pengaruh pada minat beli ulang Scarlett pada mahasiswa Manejemen FEB Universitas Negeri Makassar. Scarlett products are one of the products that have been able to compete with competitors in the market since 2022. Facts in the field show that several consumers feel very satisfied with Scarlett's services and products. However, consumer dissatisfaction has also occurred when the product received by consumers at the time of purchase does not have a logo, so this triggers suspicion regarding the original Scarlett. Repurchase interest is related to product quality and service quality. The purpose of this paper is to provide analytical results related to repurchase interest which is influenced by the quality of Scarlett's services and products. The type of research used is quantitative. The conclusions drawn based on the results of the study are (1) Scarlett's repurchase interest is influenced by product quality, this means that the better the product quality of Scarlett body lotion which is good with consumer perception will increase repurchase interest; (2) Scarlett's repurchase interest is influenced by service quality which means that increasing service quality can increase purchase interest; (3) service quality and products both have an influence on Scarlett's repurchase interest in Management students of FEB, Makassar State University.
The Influence of Work Discipline and Performance on Public Service Quality at Employees of the Investment and One-Stop Integrated Service of South Sulawesi Province
Sumber daya manusia dibutuhkan dalam perusahaan yang menyediakan pelayanan publik dimana karyawan perusahaan memberikan pelayanan sesuai aturan yang berlaku demi terciptanya kedisiplinan kerja dan kualitas kinerja yang meningkat, pekerjaan yang maksimal dengan waktu yang tepat dan hasil yang memuaskan yang dapat di berikan penilaian terhadap pelayanan publik yang dapat di percaya oleh orang-orang yang mempercayakan kepada kantor tersebut sehingga dapat bekerja sama dengan baik. Penelitian ini bertujuan: (1) Pengaruh disiplin kerja terhadap pelayanan publik pada pegawai Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Sulawesi Selatan; (2) pengaruh kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan; dan (3) pengaruh disiplin kerja dan kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan. Hasil pada penelitian menunjukan bahwa: (1) disiplin kerja secara parsial berpengaruh positif namun tidak signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; (2) kinerja secara parsial berpengaruh positif dan signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; dan (3) terdapat pengaruh positif dan signifikan disiplin kerja dan kinerja secara bersama sama terhadap kinerja pegawai pada DPMPTSP Provisi Sulawesi Selatan. Human resources are needed in companies that provide public services where company employees provide services according to applicable rules in order to create work discipline and improve performance quality, maximum work with the right time and satisfying results that can be given an assessment of public services that can be trusted by people who entrust the office so that they can work well together. This study aims to: (1) The effect of work discipline on public services on employees of the South Sulawesi Province One-Stop Investment and Integrated Services Office (DPMPTSP); (2) the effect of performance on public services on DPMPTSP employees of South Sulawesi Province; and (3) the effect of work discipline and performance on public services on DPMPTSP employees of South Sulawesi Province. The results showed that: (1) work discipline partially has a positive but insignificant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; (2) performance partially has a positive and significant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; and (3) there is a positive and significant effect of work discipline and performance together on employee performance at the DPMPTSP of South Sulawesi Province.
The Effect of Compensation on Employee Performance in the Islamic Education Division of the Regional Office of the Ministry of Religious Affairs of South Sulawesi Province
Penelitian ini bertujuan (1) mengetahui dan menganalisis pengaruh pemberian kompensasi Finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (2) untuk mengetahui dan menganalisis pengaruh pemberian kompensasi non finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (3) mengetahui dan menganalisis pengaruh kompensasi finansial dan kompensasi non finansial secara bersama-sama terhadap kinerja pegawai bidang pendididkan agama islam seluruh pegawai di bidang pendidikan Islam kantor wilayah kementerian agama provinsi sulawesi selatan adalah subjek penelitian ini. Kuesioner disebarkan untuk mengumpulkan data. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda dengan menggunakan Statistical Product Service Solution (SPSS). Hasil penelitian menunjukkan bahwa 1). Terdapat pengaruh positif dan signifikan pada kompensasi finansial terhadap kinerja pegawai di bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan. 2). Terdapat pengaruh positif dan signifikan kompensasi non finasial terhadap kinerja pegawai pada bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan 3). Terdapat pengaruh positif dan signifikan pada kompensasi finansial dan kompensasi non finasial secara bersama-sama terhadap kinerja pegawai pada bidang pendididkan agama islam pada Kantor Wilayah Kementerian Agama Provinsi Sulawesi Selatan. This research aims to (1) determine and analyze the effect of providing financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province (2) to find out and analyze the effect of providing non-financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the provincial Ministry of Religion South Sulawesi (3) to find out and analyze the influence of financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province. The population in this study were all employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province. The data collection technique was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product Service Solution (SPSS). The research results show that 1). There is a positive and significant influence on financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province. 2). There is a positive and significant influence of non-financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province 3). There is a positive and significant influence on financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province.
Analysis of the Company's Financial Performance based on the Economic Value Added on PT. Krakatau Steel Tbk. (Listed on the Indonesia Stock Exchange Years of 2020-2023)
Penelitian ini bertujuan mengetahui kinerja keuangan PT. Krakatau Steel Tbk. yang terdaftar di Bursa Efek Indonesia. Metode penelitian yang digunakan adalah metode kuntitatif dengan pendekatan deskriptif. Adapun teknik pengumpulan data yang digunakan yaitu pengumpulan data berupa laporan keuangan tahunan perusahaan yang diperoleh dari website instansi publik yaitu Bursa Efek Indonesia (BEI) yang di akses pada www.idx.co.id dan situs resmi perusahaan terkait, berupa laporan keuangan tahunan PT. Krakatau Steel Tbk. yang terdaftar di BEI periode 2020-2023. Hasil perhitungan Economic Value Added dari tahun 2020 sampai tahun 2022 bernilai negatif atau (EVA < 0) maka tidak terjadi penambahan nilai ekonomis bagi perusahaan sehingga kinerja keuangan perusahaan dapat dinyatakan tidak baik. Sedangkan pada tahun 2023 EVA bernilai positif atau (EVA > 0) maka telah terjadi penambahan nilai ekonomis bagi perusahaan tersebut sehingga kinerja keuangan dapat dinyatakan dengan baik. This research aims to determine the financial performance of PT. Krakatau Steel Tbk. which is listed on the Indonesian Stock Exchange. The research method used is a quantitative method with a descriptive approach. The data collection technique used is data collection in the form of the company's annual financial report obtained from the public agency website, namely the Indonesia Stock Exchange (BEI) which is accessed at www.idx.co.id and the official website of the related company, in the form of the annual financial report of PT. Krakatau Steel Tbk. registered on the IDX for the 2020-2023 period. The results of the Economic Value Added calculation from 2020 to 2022 are negative or (EVA < 0), so there is no additional economic value for the company so that the company's financial performance can be declared not good. Meanwhile, in 2023 EVA is positive or (EVA > 0), so there has been additional economic value for the company so that financial performance can be stated well.
The Effect of Job Stress on Employee Performance at the Takalar Sugar Factory Company PT. Perkebunan Nusantara XIV
Penelitian ini bertujuan untuk mengetahui pengaruh stress kerja terhadap kinerja karyawan di perusahaan Pabrik Gula Takalar. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Metode analisis data yang digunakan dalam penelitian ini mencakup uji validitas, uji reliabilitas, dan uji normalitas. Sampel penelitian terdiri dari 56 karyawan yang bekerja di Pabrik Gula Takalar. Uji hipotesis dilakukan menggunakan analisis regresi linear sederhana. Hasil penelitian menunjukan bahwa stress kerja memiliki pengaruh positif terhadap kinerja karyawan di Pabrik Gula Takalar. Implikasi dari penemuan ini adalah manajemen stress yang efektif dapat meningkatkan kinerja karyawan dalam organisasi. This research aims to determine the influence of job stress on employee performance at Takalar Sugar Factory. It employs a quantitative research approach with a descriptive method. Data analysis methods used in this study include validity testing, reliability testing, and normally testing. The research sample consists of 56 employees working at Takalar Sugar Factory. Hypothesis testing is conducted using simple linear regression analysis. The result of the study indicate that job stress has a positive influence on employee performance at Takalar Sugar Factory. The implication of this finding is that effective stress management can enhance employee performance within the organization.
The Effect of Leadership Style on Employee Job Satisfaction at the Regional Public Hospital of Makassar
Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan Terhadap Kepuasan Kerja Pegawai Rumah Sakit Umum Daerah (RSUD) Kota Makassar. Variabel Penelitian ini terdiri dari Gaya Kepemimpinan dan Kepuasan Kerja. Jenis penelitian ini adalah kuantitatif bersifat asosiatif. Adapun populasi dalam penelitian ini berjumlah 115 pegawai Rumah Sakit Umum Daerah (RSUD) Kota Makassar. Teknik pengambilan sampel yang digunakan ialah rumus Slovin dengan jumlah sampel sebanyak 89 responden. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner kepada pegawai. Teknik analisis data menggunakan regresi sederhana dengan bantuan software SPSS versi 25. Hasil Penelitian ini menunjukkan bahwa gaya kepemimpinan memberikan pengaruh positif dan signifikan secara parsial pada kepuasan kerja pegawai Rumah Sakit Umum Daerah (RSUD) Kota Makassar. This study aims to determine the effect of leadership style on job satisfaction of employees of the Makassar City Regional General Hospital. This research variable consists of Leadership Style and Job Satisfaction. This type of research is quantitative associative in nature. The population in this study amounted to 115 employees of the Makassar City Regional General Hospital. The sampling technique used was the Slovin formula with a sample size of 89 respondents. The data collection technique was carried out by distributing questionnaires to employees. Data analysis techniques using simple regression with the help of SPSS software version 25. The results of this study indicate that leadership style has a positive and significant effect partially on the job satisfaction of employees of the Makassar City Regional General Hospital.
The Effect of Reward and Punishment on Employee Performance at Mbak Daeng Pengayoman Restaurant
Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh reward dan punishment secara parsial dan simultan terhadap kinerja karyawan pada restoran di Mbak Daeng Pengayoman. Variabel bebas dalam penelitian ini adalah reward dan punishment, sedangkan variabel terikatnya kinerja karyawan. Jenis penelitian ini adalah penelitian kuantitatif. Jumlah responden yang digunakan dalam penelitian ini sebanyak 30 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan menggunakan SPSS v.25 for Windows. Hasil penelitian ini diperoleh dari uji f menunjukkan pengaruh yang signifikan antara ketiga variabel dengan probabilitas sig. sebesar 0,000 dimana nilai ini jauh lebih kecil dari 0,05. Hal ini berarti bahwa reward dan punishment mempunyai pengaruh yang signifikan terhadap kinerja karyawan. Dikarenakan nilai signifikan lebih kecil dari taraf kesalahan (0,05). Kesimpulannya bahwa reward dan punishment berpengaruh positif dan signifikan terhadap kinerja karyawan pada restoran di Mbak Daeng Pengayoman. This research aims to find out whether there is a partial and simultaneous influence of reward and punishment on employee performance at the restaurant at Mbak Daeng Pengayoman. The independent variables in this research are reward and punishment, while the dependent variable is employee performance. This type of research is quantitative research. The number of respondents used in this research was 30 people. The data analysis technique used in this research is multiple regression analysis using SPSS v.25 for Windows. The results of this research obtained from the f test show a significant influence between the three variables with probability sig. of 0.000 where this value is much smaller than 0.05. This means that reward and punishment have a significant influence on employee performance. Because the significant value is smaller than the error level (0.05). The conclusion is that reward and punishment have a positive and significant effect on employee performance at the restaurant at Mbak Daeng Pengayoman.
The Effect of Job Stress on Employee Performance at the Office of the Ministry of Religion of Polewali Mandar Regency
Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja terhadap kinerja pegawai pada Kementerian Agama Kabupaten Polewali Mandar. Variabel Penelitian ini terdiri dari stres kerja dan kinerja pegawai. Jenis penelitian ini adalah kuantitatif bersifat asosiatif. Adapun populasi dalam penelitian ini berjumlah 219 orang pegawai kantor Kementerian Agama Kabupaten Polewali Mandar. Teknik pengambilan sampel yang digunakan ialah rumus Slovin dengan jumlah sampel sebanyak 69 responden yaitu keseluruhan populasi. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner kepada pegawai. Teknik analisis data menggunakan regresi sederhana dengan bantuan software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa stress kerja memberikan pengaruh positif dan signifikan secara parsial pada kinerja pegawai kantor Kementerian Agama Kabupaten Polewali Mandar. This research then found that work motivation from employees, both intrinsic and extrinsic, has an important role in improving employee performance, in other words, work motivation has a positive and significant effect on the performance of MSME employees. This study aims to determine the effect of work stress on employee performance at the Ministry of Religion of Polewali Mandar Regency. This research variable consists of job stress and employee performance. This type of research is quantitative associative. The population in this study amounted to 219 employees of the Ministry of Religion of Polewali Mandar Regency. The sampling technique used was the Slovin formula with a sample size of 69 respondents, namely the entire population. The data collection technique was carried out by distributing questionnaires to employees. Data analysis techniques using simple regression with the help of SPSS software version 25. The results of this study indicate that work stress has a positive and significant effect partially on the performance of employees of the Polewali Mandar Regency Ministry of Religion office.
Analysis of Financial Performance through Capital Aspects at PT Bank Rakyat Indonesia (Persero), Tbk. Year 2020-2022
Perbankan yang merupakan salah satu pilar utama sistem keuangan Indonesia tentunya tidak lepas dari berbagai permasalahan yang ada. Bahkan, tidak jarang banyak bank yang berakhir dengan likuidasi. Ada juga yang melakukan merger dengan beberapa bank lain untuk menyelamatkan diri dari kebangkrutan. Melalui analisis terhadap kinerja keuangan bank, pihak manajemen dapat mencari tahu kekuatan dan kelemahan yang dimiliki, guna menghindari berbagai kemungkinan risiko yang akan timbul. Analisis terhadap kinerja keuangan perbankan sangat erat kaitannya dengan tingkat kesehatan keuangan perbankan itu sendiri. Salah satu metode yang paling sering digunakan untuk menganalisis kinerja serta menilai tingkat kesehatan bank adalah metode CAMEL (Capital, Assets, Management, Earning, dan Liquidity). CAMEL merupakan tolak ukur objek pemeriksaan bank yang dilakukan oleh pengawas bank. Dari uraian di atas, penelitian ini pun kemudian bertujuan untuk menganalisis kinerja keuangan PT. Bank Rakyat Indonesia, Tbk. periode 2020-2022. Banking, which is one of the main pillars of Indonesia's financial system, is certainly not free from various problems that exist. In fact, it is not uncommon for many banks to end up in liquidation. There are also those who merge with several other banks to save themselves from bankruptcy. Through analysis of the bank's financial performance, management can find out its strengths and weaknesses, in order to avoid various possible risks that will arise. The analysis of banking financial performance is closely related to the level of financial health of the bank itself. One of the methods most often used to analyse performance and assess the health level of banks is the CAMEL method (Capital, Assets, Management, Earning, and Liquidity). CAMEL is the objective benchmark of bank examinations conducted by bank supervisors. From the description above, this research then aims to analyze the financial performance of PT Bank Rakyat Indonesia, Tbk. for the period 2020-2022.
Research on the Impact of Postmo Distribution on MSME Marketing Strategy
Literatur mengindikasikan bahwa usaha kecil, mikro, dan menengah, atau UMKM, beberapa tahun terakhir memiliki banyak saluran distribusi yang dapat digunakan oleh perusahaan dalam rangka improvisasi manajemen distribusi. Postmodern distribution channel atau saluran distribusi Postmo salah satunya yang banyak diteliti oleh para akademisi memiliki 6 kategori yakni dengan kategori saluran, yakni saluran modern, saluran tradisional, saluran arus bawah, institutional channel, specialties channel, dan virtual channel. Improvisasi terhadap saluran ini kemudian dapat membantu UMKM dalam menetapkan strategi pemasarannya, khususnya pemilihan saluran distribusi yang efektif dan efisien bagi para pelaku UMKM. Penelitian ini bersifat exploratory dengan pendekatan deskriptif kualitatif, yakni studi pustaka. Hasil penelitian ini menemukan bahwa saluran arus bawah, atau grass root channel dan saluran virtual memiliki pengaruh signifikan terhadap strategi pemasaran UMKM di Makassar. The literature indicates that small, micro, and medium enterprises, or MSMEs, in recent years have many distribution channels that can be used by companies in order to improve distribution management. Postmodern distribution channels, one of which is widely researched by academics, have 6 categories of channels: modern channels, traditional channels, undercurrent channels, institutional channels, specialties channels, and virtual channels. Improvisation of these channels can then help MSMEs in determining their marketing strategies, especially the selection of effective and efficient distribution channels for MSME players. This research is exploratory in nature with a qualitative descriptive approach, namely literature study. The results of this study found that grass root channels and virtual channels have a significant influence on the marketing strategies of MSMEs in Makassar.
Learn to Fly: An Analysis of the Role of Motivation on Employee Performance (Case Study of Kafe Dua Jiwa Makassar)
Salah satu faktor yang berperan penting dalam menjaga serta meningkatkan kinerja seorang karyawan adalah motivasi kerja. Hal ini salah satunya disebabkan karena karyawan memerlukan dorongan baik dari internal maupun eksternal dirinya dalam melakukan pekerjaannya. Penelitian ini pun kemudian bertujuan untuk mengeksplorasi peran dari motivasi kerja terhadap performa karyawan UMKM utamanya yang berlokasi di Kota Makassar. Metode penelitian studi kasus digunakan dengan melakukan teknik wawancara di salah satu Kafe di Kota Makassar bernama Kafe Dua Jiwa Makassar. Penelitian ini kemudian menemukan bahwa motivasi kerja dari karyawan, baik intrinsik maupun ekstrinsik memiliki peran penting dalam meningkatkan performa karyawan, atau dengan kata lain, motivasi kerja berpengaruh positif dan signifikan terhadap performa karyawan UMKM. One of the factors that plays an important role in maintaining and improving the performance of an employee is work motivation. This is partly because employees need encouragement from both internal and external sources when doing their work. This research then aims to explore the role of work motivation in the performance of MSME employees, especially those located in Makassar City. The case study research method was used by conducting interview techniques at one of the cafes in Makassar City called Kafe Dua Jiwa Makassar. This research then found that work motivation from employees, both intrinsic and extrinsic, has an important role in improving employee performance, in other words, work motivation has a positive and significant effect on the performance of MSME employees.
Literature-based Study: The Role of Fintech on MSME Marketing Performance
Studi literatur ini bertujuan untuk mengeksplorasi peranan fintech atau financial technology terhadap performa pemasaran usaha mikro, kecil dan menengah, atau disingkat UMKM, yang sejak kasus pandemi COVID-19 menjadi topik kajian ilmiah menarik untuk diteliti, terlebih lagi di Kota Makassar yang mengalami peningkatan dari sisi laju perekonomian lokalnya. Melalui perspektif perbankan digital, penelitian ini menggunakan analisis performa pemasaran dengan berfokus pada laporan promosi dan penjualan UMKM setelah penggunaan layanan fintech. Sebagai kontribusi secara teoritikal, studi ini pun kemudian menemukan bahwa fintech melalui layanan payment gateway, selain menjadi pendorong dalam perkembangan laju bisnis UMKM, fintech juga berperan positif dan signifikan terhadap kinerja pemasaran UMKM. This literature study aims to explore the role of fintech or financial technology on the marketing performance of micro, small and medium enterprises, or MSMEs for short, has become one of the interesting topics of scientific study to be researched, especially in Makassar City which has a positive trend in its economic level. Through the perspective of digital marketing management, this study uses marketing performance analysis by focusing on the promotion and sales reports of MSMEs after the use of fintech services. As a theoretical contribution, this study then found that fintech through payment gateway services, in addition to being a driver in the development of MSME business rates, fintech also plays a positive and significant role in MSME marketing performance.
Financial Distress Analysis of Companies Listed on the Indonesia Stock Exchange: Case Study of PT Waskita Karya, Tbk. Period 2020-2023
Penelitian ini menggunakan teknik analisis kuantitatif. Hasil akhir penelitian ini menunjukkan bahwa kinerja keuangan PT. Waskita Karya, Tbk. Yang di analisis menggunakan metode Altman Z-Score periode 2020 – 2023 diklasifikasikan berada dalam kondisi distress zone atau dalam kondisi zona bangkrut. Hasil prediksi financial distress memakai metode Altman Z-Score pada PT. Waskita Karya, Tbk. mendapati perusahaan berada di zona bangkrut (distress zone) pada tahun 2023. This research uses quantitative analysis techniques. The final results of this study indicate that the financial performance of PT. Waskita Karya, Tbk. Which is analyzed using the Altman Z-Score method for the period 2020 - 2023 is classified as being in a distress zone or in a bankrupt zone condition. The results of predicting financial distress using the Altman Z-Score method at PT. Waskita Karya, Tbk. found that the company was in the distress zone in 2023.