Vol. 2 No. 4 (2025): DECEMBER 2025 - EMBUN RESEARCH JOURNAL

Articles

• The Influence of Consumer Perception and Brand Image on Gen Z Consumers' Purchase Decisions for Danone (AQUA) Products After the Peak of the Boycott Issue (A Study of Management Students Of The Faculty of Economics and Business, Makassar State University)

  Uhud Darmawan Natsir, Aldika Putra Haswan, Isma Azis Riu, Romansyah Sahabuddin, Muh. Ichwan Musa (Author)

  67-79

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• The Role of Artificial Intelligence on Digital Marketing: A Literature Study

  A. Saddiyah Sebrina, M. Ilham Wardhana Haeruddin, Andi Mustika Amin, Anwar Ramli, Anwar Anwar, Muh. Yushar Mustafa (Author)

  80-83

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