Southeast Asia Journal of Business, Accounting, and Entrepreneurship
Southeast Asia Journal of Business, Accounting, and Entrepreneurship (SAINS) is a journal that primarily focuses on scholarly empirical and theoretical research articles. Through a peer-reviewed process, this journal then aims to publish the above research articles that have a contribution to the business, accounting, and entrepreneurship fields. SAINS publishes 4 times every year (March, June, September, and December) online and open access. ISSN 3031-2906 (ONLINE)
The Investigation-Based Literature on the Reference Group and Buying Intention
Buying intention is a central construct in consumer behavior research because it bridges attitudes and the likelihood of action in markets. One of the most influential determinants of buying intention is the reference group—individuals or collectives that consumers use as a benchmark for beliefs, evaluations, and behaviors. This investigation-based literature review synthesizes theory and evidence on how reference groups shape consumer buying intention through mechanisms such as normative influence (pressures to comply), informational influence (belief formation via credible others), value internalization, and identity signaling. Drawing primarily on foundational perspectives from social psychology, consumer socialization, and marketing science, the review connects reference-group effects to established explanatory models including the Theory of Planned Behavior, Social Comparison Theory, and Self-Concept theories. It also integrates more recent developments such as online social influence and platform-mediated word-of-mouth, where visibility, algorithmic curation, and network dynamics alter how social cues are interpreted. Methodologically, the paper emphasizes an “investigation-based” approach: mapping constructs to testable propositions, contrasting causal pathways, and consolidating measurement strategies used in prior empirical studies. The review concludes that buying intention is shaped not only by whether consumers are influenced, but by how, when, and under what conditions influence becomes salient—particularly depending on product type, consumer involvement, cultural context, and trust in the reference source. The paper provides a research agenda for future experimental and longitudinal designs to refine causal inference.
Copyright (c) 2026 Southeast Asia Journal of Business, Accounting, and Entrepreneurship https://creativecommons.org/licenses/by-sa/4.0/
Vocational Policy and Entrepreneurship: A Multi-Paradigm Perspective
Vocational education and training (VET) policy is frequently justified on grounds of labor-market relevance, productivity, and social inclusion, yet its entrepreneurial consequences remain theoretically fragmented and empirically ambiguous. This study develops a multi-paradigm perspective on how vocational policy shapes entrepreneurship through interlocking mechanisms spanning capabilities, networks, incentives, and institutions. Integrating human-capital-informed views of skill formation, social-capital and network theories of opportunity access, institutional theories of legitimacy and rule-making, and policy-implementation perspectives emphasizing governance and translation, the study explains why policy instruments such as apprenticeship mandates, employer-partner incentives, quality assurance regimes, entrepreneurship curriculum standards, and start-up-support linkages may produce divergent entrepreneurial outcomes across contexts. The research also addresses confounding concerns—selection into vocational pathways, regional differences in entrepreneurial ecosystems, and endogeneity between policy adoption and local economic conditions. A mixed-methods research design is proposed: (1) a longitudinal quasi-experimental quantitative component using propensity-score weighting and difference-in-differences (where feasible) to estimate effects of vocational policy intensity on entrepreneurial intention and venture formation; (2) mediational modeling of capability, network exposure, and perceived feasibility; and (3) qualitative comparative case studies of policy implementation across regions and VET governance models to identify causal processes and boundary conditions. This study concludes with policy implications aimed at improving “entrepreneurship translation”—the conversion of vocational policy capacity-building into sustainable venture creation—by strengthening workplace learning interfaces, legitimacy infrastructures, and post-training entrepreneurial support.
A Conceptualisation for Business Sustainability: A Green HRM Perspective
Green Human Resource Management (Green HRM) has emerged as a pivotal strategy for aligning organisational people practices with environmental sustainability goals. This conceptual study investigates how Green HRM can be conceptualised as an integrated set of HR policies, practices, and managerial routines that enable firms to pursue business sustainability. The study addresses the persistent problem that sustainability is often operationalised unevenly across organisations, where environmental initiatives may exist without systematic human-capital mechanisms that embed pro-environmental behaviours, competencies, and accountability into day-to-day work. The objective is to provide a structured conceptualisation that links Green HRM to business sustainability outcomes through multiple pathways: (1) employee motivation and behavioural change, (2) organisational capability building and learning, and (3) governance and performance management. Drawing on established theoretical lenses—including the Resource-Based View, the Ability–Motivation–Opportunity framework, institutional theory, and stakeholder perspectives—this study develops a multi-level conceptual model that explains how HR practices such as green recruitment, training and development, performance appraisal, compensation, internal communication, and employee involvement can contribute to environmental, social, and economic dimensions of sustainability. The analysis synthesises prior empirical and conceptual research to articulate propositions and managerial implications. This study concludes by outlining research opportunities for future empirical testing, measurement refinement, and longitudinal validation of Green HRM–sustainability linkages.
Artificial Intelligence and Social Media Marketing: A Conceptual Study
Artificial Intelligence, or Ai, is reshaping social media marketing by enabling more precise targeting, faster content production, and improved measurement of consumer responses. This conceptual study examines how AI systems influence marketing strategy, operational practices, and customer engagement across social media platforms. The paper integrates prior scholarship in AI adoption, digital marketing, and algorithmic communication to develop an analytic framework explaining key mechanisms and outcomes. Specifically, it conceptualizes AI-enabled social media marketing through four interrelated constructs: (1) algorithmic decision-making and personalization, (2) content generation and optimization, (3) predictive analytics and performance attribution, and (4) governance, ethics, and sustainability of marketing effectiveness. The study addresses a central problem in the literature: while research frequently documents technological capabilities, it is less explicit about how AI reshapes marketing processes end-to-end and what conditions moderate benefits and risks. The objective is to propose an integrative conceptual model that clarifies the causal pathways through which AI contributes to engagement and conversion, and to identify boundary conditions linked to data quality, platform incentives, user trust, regulatory constraints, and brand–audience alignment. By synthesizing evidence from peer-reviewed research, industry-facing measurement standards, and governance perspectives, this study offers guidance for scholars seeking to operationalize conceptual variables and for practitioners aiming to implement AI responsibly.
The Skywalker Saga: A Bibliometric Analysis on Product Innovation in the Era of Artificial Intelligence
Product innovation is a key driver of economic growth and corporate competitiveness. Artificial intelligence (AI) is revolutionising product innovation, influencing how products are developed, marketed and used. This study aims to map the research landscape on product innovation and AI through bibliometric analysis. Data are collected from scientific publication databases such as Google Scholar, Scopus, and Web of Science, covering publications from 2000 to 2023. Bibliometric analysis is performed using VOSviewer and Publish or Perish software to identify publication trends, author collaborations, research themes, and keywords. As for theoretical contribution, the results of the study show a significant increase in related publications, strong interdisciplinary collaboration, and dominant research themes such as the use of AI in product design, AI-based market analysis, and smart product development. As for managerial contribution, this study provides insights into the challenges and opportunities associated with the use of AI for product innovation, which can help companies make more informed decisions and drive innovation in various industrial sectors.
Copyright (c) 2025 Southeast Asia Journal of Business, Accounting, and Entrepreneurship https://creativecommons.org/licenses/by-sa/4.0/
The Impact of Social Media Influencers on Consumer Behaviour: An Analysis Based on Promotion Mix
By synthesizing a wide range of existing literature, this study provides a comprehensive overview of the current landscape, revealing how influencers operate within the intricate web of social media. Additionally, the article analyses several case studies that illustrate the effectiveness of influencer marketing campaigns across different industries. These case studies serve to uncover the specific mechanisms through which influencers impact consumer behaviour, such as creating a sense of trust, fostering community engagement, and enhancing brand visibility. The findings underscore the critical importance of authenticity in influencer partnerships; consumers are more likely to respond positively to influencers who are perceived as genuine and relatable. Moreover, the research emphasises the role of engagement in driving consumer action. Influencers who actively interact with their audience tend to create stronger emotional connections, leading to increased brand loyalty and higher conversion rates. The study also discusses the strategic incorporation of influencers into the broader promotional framework, suggesting that marketers should consider factors like audience alignment, content relevance, and the timing of campaigns. In conclusion, the article offers practical recommendations for marketers looking to harness the power of influencer partnerships effectively. By understanding the dynamics of influencer marketing and its impact on consumer behaviour, brands can craft targeted strategies that resonate with their audiences, ultimately enhancing their marketing effectiveness in the competitive digital landscape. This research contributes valuable insights for both academics and practitioners in the field of marketing.
The Role of Artificial Intelligence on Employee Performance: A Literature Study
This literature review delves into the multifaceted impact of artificial intelligence (AI) on employee performance across a variety of sectors, including technology, healthcare, finance, and manufacturing. As organizations increasingly adopt AI technologies, understanding their implications becomes crucial for optimizing workforce effectiveness. The review investigates how AI enhances productivity by automating routine tasks, thereby freeing employees to engage in more strategic and creative activities. Furthermore, it explores the role of AI in improving decision-making processes by providing real-time data analytics, which enables employees to make informed choices that drive organizational success. In addition to productivity and decision-making, the review addresses the influence of AI on job satisfaction. By alleviating mundane workloads, AI fosters a more engaging work environment, contributing to higher employee morale and retention rates. However, the review also highlights the challenges associated with AI integration, such as potential job displacement, the skills gap, and ethical concerns regarding bias and privacy. By synthesizing findings from recent studies, this review not only provides insights into the evolving relationship between AI and human workforce dynamics but also identifies key themes, trends, and gaps in the existing literature. Ultimately, it offers a comprehensive understanding of AI's role in shaping employee performance, laying the groundwork for future research and practical applications in organizational settings.
Age of Ultron: Exploring the Transformational Leadership Influence on Marketing Innovation of SMEs (An Investigation Based on the 4I Model of Burns)
Leadership is a critical factor in safeguarding the development of SMEs’ marketing innovation. The literature shows that the concept of transformational leadership has gained significant scholarly attention recently. However, there is a scarcity of empirical research on the role of transformational leadership style within the context of small and medium-sized enterprises (SMEs). Additionally, existing studies mainly focus on developed countries ignoring the unique contextual setting of developing countries. In line with such a phenomenon, this study addresses the research gaps by investigating the role of transformational leadership in SMEs’ marketing innovation strategy. The scope of this study is SMEs in the Makassar region of Indonesia. In addition, this study was conducted from July 2024 to February 2025. Through the analysis of the existing studies and the preceding theoretical frameworks, this study identifies several key characteristics of transformational leadership that contribute to the innovative practices of SMEs in Makassar. As such, for theoretical implications, the finding of this study suggests that transformational leadership enhances creativity, encourages risk-taking, and fosters an organisational culture conducive to innovation, ultimately driving the growth and competitiveness of SMEs in the region. For managerial implications, this study offers several insights that may be beneficial for SME owners, especially in helping SMEs to be more highly innovative.
Cocoa Cultivation Development to Improve the Economy of Farmers in Sidrap, South Sulawesi
The aim of this study is to evaluate the impact of training and development programs on improving cocoa cultivation practices among farmers in Sidrap District, South Sulawesi, and to assess their knowledge and skills in disease control, productivity technology, and market strategies. This is a community-based intervention study using a mixed-methods approach, combining both qualitative and quantitative assessments to measure the impact of the training program. The study was conducted in the Betao Riawa Mampise farmer group in Sidrap District, South Sulawesi, from August 2024 to November 2024. The study involved 22 cocoa farmers from the Betao Riawa Mampise group. The participants were provided with extension sessions covering cocoa disease management, eco-friendly farming practices, and the use of technology for increased productivity. In addition, a digital marketing workshop was held to train farmers on utilizing platforms like Facebook and Tokopedia to sell cocoa products. Pre- and post-training assessments were conducted to measure improvements in knowledge and skills. A survey was also administered to evaluate the overall impact of the program. The training program effectively improved the farmers' knowledge of cocoa disease management, eco-friendly farming practices, and digital marketing strategies. This non-invasive approach could significantly enhance cocoa production and marketing, offering a sustainable way to increase income for cocoa farmers in Sidrap District. However, further support in technology access is necessary to ensure that all farmers benefit equally.
Copyright (c) 2024 Southeast Asia Journal of Business, Accounting, and Entrepreneurship https://creativecommons.org/licenses/by-sa/4.0/
The Effect of Service Quality, Price, and Location on Customer Loyalty through Customer Satisfaction
This study aims to determine the effect of service quality, price and location on customer loyalty through customer satisfaction as an intervening variable at Daily Coffee, Palopo, South Sulawesi, Indonesia. The sample in this study amounted to 105 people. The types and sources of data used in this study are qualitative and quantitative data types. Data collection used in this study by conducting observations and questionnaires. Primary data in this study is data obtained from respondents' responses to the statement items he asked in the questionnaire which were obtained either directly or indirectly while secondary data in this study is a source that does not directly provide data to data collectors, for example documents and interviews. The data collected was then analyzed using multiple regression analysis methods with the help of the Smart-PLS program. The results showed that service quality, price and location on customer loyalty through customer satisfaction as an intervening variable at Daily Coffee Palopo, which means that the hypothesis in this study is accepted.
The Effect of Product Display and Store Environment on Customer Loyalty through Customer Satisfaction
This study aims to determine the effect of product display and store atmosphere on customer loyalty through customer satisfaction at Indomaret Latamacelling Palopo. The types of research used in this study are quantitative and qualitative. The data analysis technique used in this research is descriptive analysis and Structural Equation Model Partial Least Square (SEM-PLS). The results showed that product display had a significant effect on customer satisfaction, store atmosphere had a significant effect on customer satisfaction, product display had no significant effect on customer loyalty, store atmosphere had no significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, product display had a significant effect on customer loyalty through customer satisfaction, store atmosphere had a significant effect on customer loyalty through customer satisfaction. The implication of this study is that product display and store atmosphere have no effect on customer loyalty even though they are moderated by customer satisfaction.
The Effect of Work Environment on Employee Job Satisfaction at the South Sulawesi Transportation Agency
Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan lingkungan kerja terhadap kepuasan kerja secara parsial dan simultan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian ini adalah seluruh pegawai Dinas Perhubungan Provinsi Sulawesi Selatan sebanyak 209 orang. Sampel penelitian ini adalah sebanyak 41 orang dari 209 orang. Teknik pengumpulan data dilakukan dengan cara observasi, kuesioner, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah regresi linear sederhana. Hasil penelitian setelah data diolah dengan SPSS.19 menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara lingkungan kerja (X) terhadap kepuasan kerja (Y). This research aims to determine the positive and significant influence of the work environment on job satisfaction partially and simultaneously. This type of research is quantitative research. The population of this study was all 209 employees of the South Sulawesi Provincial Transportation Service. The sample for this study was 41 people out of 209 people. Data collection techniques were carried out by means of observation, questionnaires, interviews and documentation. The data analysis technique used is simple linear regression. The research results after the data were processed with SPSS.19 show that there is a positive and significant influence between the Work Environment (X) on Job Satisfaction (Y). It can be shown through the results of the t test that the work environment on job satisfaction is 0.005 < 0.05 and the t value is 2.898 > t table 1.685. The R Square is 0.177 or equal to 17.7%. Meanwhile, some of it is influenced by other variables outside this regression equation or other variables that are not studied. Based on this description, it can be concluded that the work environment has a positive and significant effect on job satisfaction at the South Sulawesi Province Transportation Service.
The Effect of Stress and Work Discipline on Employee Performance at PT. Pegadaian (Persero) Pare-pare
Penelitian ini bertujuan untuk meneliti secara empiris Pengaruh Stres Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Pegadaian (Persero) Pare-Pare. Populasi yang digunakan adalah karyawan pada PT. Pegadaian (Persero) Pare-Pare, dengan jumlah populasi 56 orang karyawan, kemudian ditarik sampel menggunakan sampel jenuh yaitu seluruh populasi dijadikan sampel yang akhirnya 56 orang karyawan yang dijadikan responden. Penelitian ini menggunakan penelitian kuantitatif yang menggunakan data primer. Uji hipotesis yang digunakan adalah analisis regresi linear berganda. Data diproses menggunakan statistical product and service solution (SPSS). Hasil penelitian ini menunjukkan bahwa stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan, dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan serta stres dan disiplin kerja berpengaruh signifikan simultan terhadap kinerja karyawan. This study aims to empirically examine the effect of stress and work discipline on employee performance at PT. Pawnshop (Persero) Pare-Pare. The population used is employees at PT. Pegadaian (Persero) Pare-Pare, with a population of 56 employees, was then sampled using a saturated sample, where the entire population was sampled which finally 56 employees were made respondents. This study used quantitative research that used primary data. The hypothesis test used is multiple linear regression analysis. Data is processed through statistical product and service solution (SPSS). The results of this study show that work stress has a negative and significant effect on employee performance, and work discipline has a positive and significant effect on employee performance and work stress and discipline have a simultaneous significant effect on employee performance.
The Effect of Work Environment on Job Satisfaction of Employees of Bank Muamalat KCU Makassar
Penelitian ini bertujuan untuk (1) Untuk mengetahui pengaruh lingkungan kerja fisik secara parsial terhadap kepuasan kerja karyawan Bank Muamalat KCU Makassar (2) Untuk mengetahui pengaruh lingkungan kerja nonfisik secara parsial terhadap kinerja karyawan Bank Muamalat KCU Makassar (3) Untuk mengetahui pengaruh lingkungan kerja fisik dan lingkungan kerja di Bank Muamalat KCU Makassar. Penelitian ini merupakan penelitian eksplanatori dengan pendekatan kuantitatif. Metode pengambilan sampel ini menggunakan teknik simple random sampling dengan total perhitungan sampel dari populasi karyawan tetap Bank Muamalat KCU Makassar, dengan jumlah sampel sebanyak 55 responden. Pengumpulan data dilakukan dengan penyebaran kuesioner. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda dengan menggunakan Statistical Product Service Solution (SPSS). Hasil penelitian menunjukkan bahwa: ( 1) secara parsial lingkungan kerja fisik (X1) berpengaruh signifikan terhadap kepuasan kerja di Bank Muamalat KCU Makassar, dengan demikian H1 diterima (2) secara parsial lingkungan kerja non fisik (X2) tidak berpengaruh signifikan terhadap kepuasan kerja di Bank Muamalat KCU Makassar, dengan demikian H2 ditolak. Dan (3) variabel lingkungan kerja fisik (X1), dan lingkungan kerja non fisik (X2) secara simultan/bersama-sama berpengaruh terhadap variabel kepuasan kerja (Y) di Bank Muamalat KCU Makassar, dengan demikian H3 diterima. This research aims to (1) To determine the partial influence of the physical work environment on the job satisfaction of Bank Muamalat KCU Makassar employees (2) To determine the partial influence of the non-physical work environment on the performance of Bank Muamalat KCU Makassar employees (3) To determine the influence of the physical work environment and work environment at Bank Muamalat KCU Makassar. This research is explanatory research with a quantitative approach. This sampling method uses a simple random sampling technique with a total sample calculation from the permanent employee population of Bank Muamalat KCU Makassar, with a total sample of 55 respondents. Data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product Service Solution (SPSS). The results of the research show that: (1) partially the physical work environment (X1) has a significant effect on job satisfaction at Bank Muamalat KCU Makassar, thus H1 is accepted (2) partially the non-physical work environment (X2) has no significant effect on job satisfaction at Bank Muamalat KCU Makassar, thus H2 is rejected. And (3) the physical work environment variable (X1) and the non-physical work environment (X2) simultaneously/together influence the job satisfaction variable (Y) at Bank Muamalat KCU Makassar, thus H3 is accepted.
The Effect of Work Discipline and Work Motivation on Employee Performance at the Takalar Regency Health Office
Penelitian ini bertujuan untuk mengetahui apakah terdapat Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Kantor Dinas Kesehatan Kabupaten Takalar. Variabel bebas dalam penelitian ini adalah Disiplin Kerja dan Motivasi Kerja, sedangkan variabel terikatnya Kinerja Pegawai. Jenis penelitian ini adalah kuantitatif, jumlah responden yang digunakan dalam penelitian ini sebanyak 73 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana dengan menggunakan SPSS 29 for Windows. Hasil penelitian ini di peroleh dari hasil uji t menunjukkan pengaruh yang signifikan antara kedua variabel dengan probabilitas sig. sebesar 0,000 dimana nilai ini jauh lebih kecil dari 0,05. Hal ini berarti bahwa Disiplin Kerja mempunyai pengaruh yang signifikan terhadap kinerja pegawai. Dikarenakan nilai signifikan lebih kecil dari taraf kesalahan (0,05). Kesimpulannya bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada Dinas Kesehatan Kabupaten Takalar. This research aims to determine whether there is an influence of work discipline and work motivation on employee performance at the Takalar District Health Service Office. The independent variables in this research are Work Discipline and Work Motivation, while the dependent variable is Employee Performance. This type of research is quantitative, the number of respondents used in this research was 73 people. The data analysis technique used in this research is simple linear regression analysis using SPSS 29 for Windows. The results of this research were obtained from the t test results showing a significant influence between the two variables with a sig probability of 0.000 where this value is much smaller than 0.05. This means that Work Discipline has a significant influence on employee performance. Because the significant value is smaller than the error level (0.05). The conclusion is that work discipline has a positive and significant effect on employee performance at the Takalar District Health Service.
The Effect of Motivation on Employee Performance at PT BRI Barru Branch
Penelitian ini bertujuan: (1) Untuk mengetahui motivasi intrinsik berpengaruh secara parsial terhadap kinerja karyawan pada PT. BRI Cabang Barru, (2) Untuk mengetahui motivasi ekstrinsik berpengaruh secara parsial terhadap kinerja karyawan pada PT. BRI Cabang Barru, (3) Untuk mengetahui motivasi intrinsik dan motivasi ekstrinsik berpengaruh secara simultan terhadap kinerja karyawan pada PT. BRI Cabang Barru. Populasi penelitian ini adalah seluruh karyawan PT. BRI Cabang Barru sebanyak 44 orang. Pengambilan sampel pada penelitian ini adalah seluruh anggota dari populasi 44 orang dengan jenis penelitian kuantitatif. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan Statistical Produst Servive Solution (SPSS). Hasil penelitian menunjukkan bahwa: (1) Motivasi intrinsik secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. BRI Cabang Barru, (2) Motivasi ekstrinsik secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. BRI Cabang Barru, (3) Motivasi intrinsik dan motivasi ekstrinsik secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. BRI Cabang Barru. This research aimed: (1) To know intrinsic motivation partially influence employee performance at PT. BRI Barru branch, (2) To know extrinsic motivation partially influence employee performance at PT. BRI Barru branch, (3) To know intrinsic motivation and extrinsic motivation simultaneously influence employee performance at PT. BRI Barru branch. The population of this research are all employees af PT. BRI Barru branch are 44 people. The sampling of this research are all of the population, namely 44 people with quantitative research. The data collection technique was carried out by distributing quesionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product Servive Solution (SPSS). The results showed that: (1) Intrinsic motivation partially has a positive and significant influence on employee performance at PT. BRI Barru branch, (2) Ixtrinsic motivation partially has a positive and significant influence on employee performance at PT. BRI Barru branch, (3) Intrinsic motivation and extrinsic motivation simultaneously has a positive and significant influence on employee performance at PT. BRI Barru branch.
The Effect of Workload and Work Environment on the Performance of Production Employees at PT. Phillips Seafoods Indonesia Sulawesi Plant
Tujuan penelitian ini untuk mengetahui Pengaruh Beban Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Bagian Produksi PT. Phillips Seafoods Indonesia Sulawesi Plant. Data yang digunakan adalah berupa kusioner/angket. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, analisis regresi linear berganda dan uji hipotesis. Jenis penelitian ini menggunakan metodologi penelitian kuantitatif. Populasi dalam penelitian ini sebanyak 206 orang, kemudian ditarik sampel berdasarkan rumus Slovin akhirnya didapat 136 orang karyawan bagian produksi yang di jadikan responden. Hasil penelitian ini menunjukkan bahwa beban kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan lingkungan kerja berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan serta beban kerja dan lingkungan kerja berpengaruh positif dan signifikan secara simultan terhadap kinerja karyawan. The purpose of this research is to determine the influence of workload and work environment on employee performance in the production department of PT. Phillips Seafoods Indonesia Sulawesi Factory. The data used is in the form of a questionnaire/questionnaire. The data analysis techniques used are validity testing, reliability testing, multiple linear regression analysis and hypothesis testing. This type of research uses quantitative research methodology. The population in this study was 206 people, then samples were drawn based on the Slovin formula and finally 136 production employees were used as respondents. The results of this research show that workload has a positive and significant effect on employee performance, and the work environment has a negative and insignificant effect on employee performance and workload and work environment simultaneously have a positive and significant effect on employee performance.
The Effect of Leadership Style on Employee Performance at the Head Office of PT Bank Sulselbar Makassar City
Tujuan penelitian ini untuk mengetahui Pengaruh Gaya Kepemimpinan secara parsial. Sampel yang diambil adalah sampel jenuh dengan total sampel 60 karyawan Kantor Pusat PT Bank Sulselbar Kota Makassar yang telah dipilih berdasarkan kriteria yang telah ditentukan terlebih dahulu. Teknik pengumpulan data dilakukan dengan observasi dan kuesioner. Teknik analisis data terdiri dari uji validitas, uji reabilitas, kemudian uji asumsi klasik yang terdiri dari uji normalitas, uji heterokedastisitas, lalu uji analisis regresi linier sederhana, uji hipotesis diantaranya itu uji koefisien korelasi dan determinan serta uji t. Temuan dalam variabel ini memperlihatkan bahwa secara parsial variabel X yaitu Gaya Kepemimpinan bersifat positif dan memiliki pengaruh yang signifikan terhadap variabel Y yaitu Kinerja Karyawan. Berdasarkan hasil uji hipotesis dengan menggunakan uji analisis regresi linear sederhana menunjukkan variabel Gaya Kepemimpinan secara parsial berpengaruh terhadap Kinerja Karyawan pada Kantor Pusat PT Bank Sulselbar Kota Makassar. The purpose of this study was to determine the effect of leadership style partially. The sample taken was a saturated sample with a total sample of 60 employees of the Head Office of PT Bank Sulselbar Makassar City who had been selected based on predetermined criteria. Data collection techniques were carried out by observation and questionnaires. Data analysis techniques consist of validity tests, reliability tests, then classical assumption tests consisting of normality tests, heteroscedasticity tests, then simple linear regression analysis tests, hypothesis tests including correlation coefficient tests and determinants and t tests. The findings in this variable show that partially variable X, namely Leadership Style, is positive and has a significant effect on variable Y, namely Employee Performance. Based on the results of hypothesis testing using the simple linear regression analysis test, it shows that the Leadership Style variable partially affects Employee Performance at the Head Office of PT Bank Sulselbar Makassar City.
The Influence of Human Resources Competencies on Employee Work Effectiveness at the Makassar Region I South UPTP Office
Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kompetensi sumber daya manusia terhadap efektivitas kerja pegawai pada kantor Unit Pelaksanaan Teknis Pusat (UPTP0 Wilayah Makassar I Selatan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Sampel dalam penelitian ini adalah pegawai ASN pada kantor UPTP Wilayah Makassar I Selatan sebanyak 42 orang. Uji hipotesis dalam penelitian ini menggunakan uji regresi linear sederhana dan mendapatkan hasil yaitu: Berdasarkan hasil uji hipotesis dengan menggunakan uji analisis regresi linear sederhana menunjukkan bahwa variabel kompetensi secara positif berpengaruh terhadap efektivitas kerja pegawai pada kantor UPTP Wilayah Makassar I Selatan. This study aims to determine whether there is an effect of human resource competence on the effectiveness of employee work at the Makassar Region I South UPTP office. This research is quantitative research with a descriptive approach. The sample in this study were ASN employees at the Makassar I South Region UPTP office as many as 42 people. Hypothesis testing in this study using simple linear regression test and get results, namely: Based on the results of hypothesis testing using the simple linear regression analysis test, it shows that the competency variable positively affects the effectiveness of employee work at the Makassar Region I South UPTP office.
The Effect of Employee Competence on Performance at PT Bank Negara Indonesia (Persero) Tbk. Bulukumba Branch Office
Penelitian ini bertujuan untuk mengetahui Pengaruh Kompetensi Karyawan Terhadap Kinerja Pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba. Variabel Penelitian ini terdiri dari kompetensi karyawan dan kinerja. Jenis penelitian ini adalah kuantitatif bersifat asosiatif. Adapun populasi dengan jumlah 44 karyawan Pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba. Teknik pengambilan sampel yang digunakan ialah sampling jenuh dengan jumlah sampel sebanyak 44 responden yaitu keseluruhan populasi. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner kepada karyawan. Teknik analisis data menggunakan regresi sederhana dengan bantuan software SPSS versi 25. Hasil Penelitian ini menunjukkan bahwa kompetensi karyawan memberikan pengaruh positif dan signifikan secara parsial pada kinerja karyawan pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba.
Financial Distress Analysis of Airline Companies Listed on the Indonesia Stock Exchange 2018-2022
Penelitian ini bertujuan untuk mengetahui analisis prediksi financial distress pada perusahaan maskapai penerbangan dengan menggunakan metode Altman Z-Score dan Zmijewski, dan untuk mengetahui komparasi dari prediksi financial distress pada metode Altman Z-Score dan Zmijewski pada perusahaan maskapai penerbangan yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini adalah Perusahaan maskapai penerbangan yang terdaftar di Bursa Efek Indonesia dan 3 perusahaan yang dijadikan sampel. Penelitian ini menggunakan penelitian kuantitatif dengan pendekatan deskriptif. Analisis statistik pada penelitian ini menggunakan perhitungan rasio keuangan perusahaan masing-masing model kebangkrutan dan melakukan uji beda untuk mengetahui perbandingan prediksi financial distress pada model kebangkrutan dengan menggunakan Microsoft Excel dan SPSS24. Hasil penelitian ini menunjukkan bahwa dengan menggunakan Altman Z-Score hasil dari tiga perusahaan terdapat 2 perusahaan yang termasuk dalam kondisi financial distress dan 1 perusahaan yang termasuk dalam kondisi sehat atau Grey Area. Sedangkan dengan menggunakan Zmijewski terdapat 2 perusahaan dikategorikan ke dalam kondisi financial distress dan 1 perusahaan dalam kondisi sehat. Serta hasil perbandingan prediksi financial distress pada metode Altman Z-Score dan Zmijewski adalah tidak terdapat perbedaan hasil prediksi financial distress dengan menggunakan kedua model tersebut.
The Effect of Employee Compensation on Employee Morale at PT Mandiri Nusantara Sejahtera
Penelitian ini untuk mengetahui Pengaruh Kompensasi Terhadap Semangat Kerja Karyawan Pada PT. Mandiri Nusantara Sejahtera Makassar. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif dan merupakan penelitian populasi. Sampel dalam penelitian ini adalah keseluruhan karyawan Pada PT. Mandiri Nusantara Sejahtera Makassar. Uji hipotesis dalam penelitian ini menggunakan uji regresi linear sederhana dan mendapatkan hasil yaitu: Berdasarkan hasil uji hipotesis dengan menggunakan uji analisis regresi linear sederhana menunjukkan variabel kompensasi secara parsial berpengaruh terhadap semangat kerja karyawan pada PT. Mandiri Nusantara Sejahtera Makassar. This study is to determine the effect of compensation on employee morale at PT Mandiri Nusantara Sejahtera Makassar. This research is quantitative research with a descriptive approach and is a population study. The sample in this study were all employees at PT Mandiri Nusantara Sejahtera Makassar. Hypothesis testing in this study using simple linear regression test and get results, namely: Based on the results of hypothesis testing using simple linear regression analysis test shows the compensation variable partially affects the morale of employees at PT. Mandiri Nusantara Sejahtera Makassar.
The Implementation of Information Technology to Employee Performance: A Study at the Baraka Subdistrict Office
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sistem informasi terhadap kinerja karyawan/pegawai. Penelitian ini menggunakan metode kuantitatif dengan sumber data yang digunakan adalah data primer melalui penyebaran kusioner di Kantor Kecamatan Baraka, Kabupaten Enrekang. Sampel dalam penelitian ini sebanyak 35 orang yang mewakili pegawai tetap dan pegawai honorerer di Kantor Kecamatan tersebut. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa sistem informasi dan penerapanny bepengaruh positif dan signifikan terhadap kinerja pegawai pada Kantor Kecamatan Baraka, Kabupaten Enrekang. The purpose of this study was to determine and analyze the effect of information systems on employee performance. This research uses quantitative methods with the data source used is primary data through distributing questionnaires at the Baraka District Office, Enrekang Regency. The sample in this study was 35 people who represented permanent employees and honorary employees at the District Office. The data analysis used is multiple linear regression analysis. The results of this study indicate that information systems and their application have a positive and significant effect on employee performance at the Baraka District Office, Enrekang Regency.
Human Resources Training and Development in the Perspective of Management Science: A Literature Study
Pelatihan dan pengembangan sumber daya manusia (PPSDM) bagi karyawan dalam suatu perusahaan dikaitkan sebagai suatu strategi yang telah direncanakan dan dilaksanakan secara berkesinambungan oleh perusahaan guna meningkatkan core-competency atau kompetensi sumber daya manusianya serta kinerja perusahaan tersebut melalui sejumlah program. Lebih lanjut, penelitian ini dilaksanakan oleh dua hal yang mendasar, yakni: terdapat banyak penelitian terkait PPSDM dengan menggunakan pendekatan analisis kuantitatif; namun (2) penelitian ini juga menemukan bahwa kontribusi penelitian dengan pendekatan kualitatif, khususnya studi literatur sangat sedikit, khususnya dengan eksplorasi PPSDM dalam perspektif ilmu manajemen. Berdasarkan latar belakang masalah tersebut, penelitian ini kemudian bertujuan untuk melakukan analisis mendalam diawali dengan: (a) eksplorasi literatur untuk mengetahui definisi serta fungsi PPSDM; (b) teori-teori yang terkait dengan PPSDM; dan (c) PPSDM dalam sudut pandang ilmu manajemen. Melalui pendekatan kualitatif dan metode studi kepustakaan/literatur, penelitian ini kemudian merekomendasikan, baik dari sisi implikasi teoretikal dan manajerial, bahwa pemberdayaan segala fungsi dari manajemen diimplementasikan sebagai bentuk upaya dari pihak manajemen organisasi/perusahaan untuk meningkatkan mutu/kualitas serta kompetensi SDM yang dimiliki yang kemudian akan menciptakan SDM yang mampu memberikan kontribusi positif secara efisien dan efektif pada proses pencapaian tujuan dari organisasi/perusahaan. Oleh sebab itu, PPSDM kemudian direkomendasikan sebagai salah satu faktor yang vital bagi organisasi/perusahaan dalam meningkatkan mutu, kompetensi, serta keterampilan SDM melalui program-program terkait diimplementasikan secara berkesinambungan dan bersifat jangka panjang secara keseluruhan oleh organisasi/perusahaan.
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Comparative Analysis of Financial Performance Using the CAMEL Method After the COVID-19 Pandemic: Case Study of Banking Industry
Riset ini dilakukan untuk mengevaluasi kinerja keuangan Bank Muamalat, Bank Panin Dubai Syariah, dan Bank Bukopin Syariah menggunakan metode CAMEL pasca pandemi COVID-19. Data keuangan dari tahun 2020 hingga 2022 dianalisis melalui rasio-rasio seperti capital adequacy ratio, non-performing financing, net profit margin, return on assets, beban operasional terhadap pendapatan operasional, dan financing to deposit ratio. Penelitian ini merupakan jenis penelitian deskriptif kuantitatif yang bertujuan untuk mengevaluasi kinerja keuangan Bank Muamalat, Bank Panin Dubai Syariah, dan Bank Bukopin Syariah selama periode 2020–2022 menggunakan Metode CAMEL. Populasi penelitian melibatkan laporan keuangan ketiga bank tersebut, dengan jenis data yang digunakan berupa data sekunder yang terdokumentasi dan dapat diakses melalui situs resmi Bursa Efek Indonesia. Teknik pengumpulan data yang diterapkan adalah melalui dokumentasi, dan variabel yang menjadi fokus adalah kinerja keuangan yang dievaluasi menggunakan Metode CAMEL. Hasil analisis menunjukkan bahwa Bank Muamalat menunjukkan pertumbuhan yang konsisten dengan rasio capital adequacy ratio meningkat secara signifikan, mencerminkan manajemen risiko yang efektif. Bank Panin Dubai Syariah, meskipun mengalami fluktuasi, masih tergolong "Sangat Sehat" dengan manajemen risiko yang kuat. Bank Bukopin Syariah menghadapi penurunan, tetapi tetap dikategorikan sebagai "Sehat" dengan upaya restrukturisasi keuangan. Dalam konteks investasi, Bank Muamalat dan Bank Panin Dubai Syariah menonjol sebagai opsi yang menjanjikan, namun keputusan akhir harus mempertimbangkan faktor-faktor lain seperti kebijakan internal dan kondisi pasar.
Analysis of the Financial Performance of Islamic Banks in Indonesia for the 2020-2022 Period Using the RGEC Method
Studi ini dilakukan untuk menilai tingkat kesehatan Bank Syariah di Indonesia dengan menggunakan metode yang diatur oleh Peraturan Bank Indonesia PBI No.13/1/PBI/2011 tentang Penilaian Tingkat Kesehatan Bank, menggunakan pendekatan RGEC. Faktor-faktor yang digunakan untuk penilaian melibatkan profil risiko (risk profile), good corporate governance (GCG), rentabilitas (earnings), dan permodalan (capital). Sampel penelitian mencakup seluruh perusahaan perbankan syariah yang terdaftar di Bursa Efek Indonesia selama periode 2020-2022, dengan pengambilan sampel menggunakan metode purposive sampling. Analisis studi ini melalui pendekatan deskriptif kuantitatif, menghitung rasio keuangan berdasarkan metode RGEC. Hasil penelitian menunjukkan bahwa Bank Syariah Indonesia, Bank Syariah Mandiri, Bank BTPN Syariah, Bank Victoria Syariah, dan Bank Panin Dubai Syariah menunjukkan variasi performa selama periode tersebut, dengan sebagian besar mencatat perbaikan dan konsistensi dalam beberapa aspek kinerja keuangan, manajemen risiko, dan penerapan prinsip GCG.
The Integrated Marketing Strategy in the Digital Age: Aligning Online and Offline Channels
Dalam era digital yang terus berkembang, pentingnya menyelaraskan kanalpemasaran online dan offline menjadi krusial bagi keberhasilan strategi pemasaran terintegrasi. Penelitian ini mengeksplorasi implementasi Strategi Pemasaran Terintegrasi yang mencakup penyelarasan kanal online dan offline dalam lingkungan bisnis saat ini. Melalui studi kasus dan analisis kualitatif, data dikumpulkan dari berbagai sumber termasuk wawancara, observasi, sertatinjauan literatur yang mendalam.Hasil penelitian menunjukkan bahwa integrasikanal pemasaran online dan offline memberikan keunggulan kompetitif yang signifikan bagi perusahaan. Penyelarasan kanal tersebut tidak hanyameningkatkan jangkauan dan interaksi dengan konsumen, tetapi juga memberikan kesinambungan pengalaman pelanggan antara dunia digital dan dunia nyata. Strategi yang efektif dalam mengintegrasikan berbagai kanalpemasaran telah memberikan kontribusi positif dalam peningkatan kesadaranmerek, penjualan, dan loyalitas pelanggan. In the ever-evolving digital age, the importance of aligning online and offline marketing channels is crucial to the success of an integrated marketing strategy. This research explores the implementation of an Integrated Marketing Strategy that includes aligning online and offline channels in the current business environment. Through a case study and qualitative analysis, data was collected from various sources including interviews, observations, and an in-depth literature review. The results show that integrating online and offline marketing provides a significant competitive advantage for companies. Such channel alignment not only increases reach and interaction with consumers, but also provides continuity of customer experience between the digital and real worlds. An effective strategy in integrating various marketing channels has made a positive contribution in increasing brand awareness, sales, and customer loyalty.
The Comparative Analysis of Bank Health Levels Using the Camel Method (Case Study of PT Bank Mega Syariah and PT Bank Syariah Indonesia for the 2019-2021 Period)
Penelitian ini menghadirkan analisis perbandingan kesehatan keuangan antara pt bank mega syariah dan pt bank syariah indonesia dalam rentang waktu 2019-2021 menggunakan metode camel (capital adequacy, asset quality, management quality, earnings, dan liquidity). Kedua bank ini dipilih sebagai sampel penelitian karena keduanya merupakan bank syariah terdaftar di indonesia yang menerbitkan laporan tahunan yang memenuhi kriteria penelitian. Penelitian ini mengusung pendekatan kuantitatif dengan fokus pada analisis rasio keuangan dan uji hipotesis dengan uji beda t-test. Hasil analisis menunjukkan bahwa secara keseluruhan, tidak ada perbedaan signifikan yang mencolok antara kinerja kedua bank. Namun, dari segi rasio keuangan tertentu, seperti car (capital adequacy ratio) dan npf (non performing financing), bank mega syariah menunjukkan performa yang sedikit lebih baik daripada bank syariah indonesia. Di sisi lain, bank syariah indonesia menunjukkan keunggulan dalam rasio bopo (biaya operasi terhadap pendapatan operasi). Namun, perlu dicatat bahwa ada perbedaan yang signifikan dalam rasio roa (return on assets) antara kedua bank, di mana bank syariah indonesia menunjukkan kinerja yang lebih baik daripada bank mega syariah. Meskipun demikian, secara umum, keduanya memiliki kinerja yang seimbang dalam aspek likuiditas dan manajemen aset. Penelitian ini memberikan gambaran komprehensif tentang kesehatan keuangan kedua bank syariah ini, yang dapat memberikan pandangan bermanfaat bagi pemangku kepentingan, regulator, dan pelaku industri perbankan syariah dalam menghadapi tantangan dan mengoptimalkan potensi pasar di masa mendatang.
Analysis of the Effectiveness of Global Localization Strategies of Fast Food Companies in Reaching Global Consumers
Penelitian ini bertujuan untuk menganalisis efektivitas strategi lokalisasi global yang digunakan oleh perusahaan restoran makanan cepat saji dalam menjangkau konsumen global. Dalam konteks ini, efektivitas didefinisikan sebagai kemampuan strategi tersebut untuk mencapai sasaran atau tujuan yang telah ditetapkan. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan deskriptif. Penelitian akan menganalisis sejauh mana strategi lokalisasi global dapat menjangkau konsumen lokal dan global dengan luas serta mempertahankan identitas global perusahaan. Hasil penelitian ini memberikan pemahaman yang lebih dalam tentang keefektifan strategi lokalisasi global dalam industri makanan cepat saji untuk menjangkau konsumen global.
Comparative Analysis of the Financial Performance of PT Bank BNI Syariah and PT Bank BCA Syariah with the CAMEL Method for the 2016-2020 Period
Penelitian ini bertujuan untuk mengetahui perbandingan kinerja keuangan PT Bank BNI Syariah dan PT Bank BCA Syariah selama periode 2016-2020. Penelitian ini merupakan penelitian deskriptif perbandingan. Data yang digunakan adalah data sekunder berupa laporan keuangan tahunan (annual report) perbankan yang dilaporkan ke Otoritas Jasa Keuangan (OJK). Analisis data dilakukan dengan menggunakan analisis CAMEL dengan rasio keuangan yang digunakan adalah CAR, NPF, NPM, ROA, BOPO, dan FDR. Teknik analisis yang digunakan untuk membandingkan kinerja Bank BNI Syariah, dan Bank BCA Syariah adalah Uji Independent Sample T-Test. Analisis menunjukkan bahwa rata-rata rasio CAR, NPF, ROA, BOPO, dan FDR berbeda secara signifikan terhadap bank BNI syariah dan Bank BCA syariah, sedangkan rata-rata rasio NPM tidak terdapat perbedaan yang signifikan terhadap bank BNI syariah dan bank BCA syariah.